DESIGUAL
During my two-year tenure as part of Desigual's marketing team, I helped develop creative communication strategies to drive innovation in campaign execution and product messaging. My responsibilities spanned the entire creative process, from the initial concept and ideation to content creation.
This included campaigns, B2B communications, video scripts, press releases, collection books, brand catalogues, events and paid social campaigns.
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SELECTION OF CAMPAIGNS AND PROJECTS
I worked on several campaigns as part of the creative team, writing campaign copies, newsletter copy, press releases and B2B communications for wholesale clients.
PRODUCT COPY
I wrote copy and product descriptions (in Spanish and English) for the Autumn Winter 2022 collection, maintaining Desigual’s characteristic upbeat tone of voice across women's, men's, children's collections and accessories.
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There's something wonderfully nostalgic about this beautiful 'Granny Squares' crochet coat with a 1970s vibe. Featuring a shirt collar, wide sleeves with press-stud fastening at the cuffs and a matching belt. The colours—warm green, caramel, soft yellow, and ochre—evoke dreamy autumnal hues. It features front patch pockets and side slits for extra comfort and functionality.
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Mitad chaqueta bomber, mitad cazadora vaquera separada por cremalleras decorativas laterales. Decorada en las mangas con franjas rojas a contraste y distintos parches bordados en el frontal.
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This warm, quilted jacket is made from recycled fibres and features a photographic digital print with a metallic finish, contrasting buttons and zips. A high collar, zippered front and snug hood shield you from the breeze, while dual pockets add practical flair—perfect for stashing your essentials.