MOJEH
Mojeh is a Dubai-based fashion and luxury magazine with an international reach, connecting regional trends with global fashion currents. It serves as a guide to luxury, fashion and culture in the Middle East.
As Digital Editor, I led the new content strategy, refined the tone of voice to align with the brand’s digital image, and established a new editorial calendar and social media integration.
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As Digital Editor, I created a new, comprehensive digital strategy across web, social media, and brand partnerships.
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I refined the brand's tone of voice for consistency and clarity, aligning it with MOJEH’S digital 2024 rebranding to engage younger, global audiences—a key distinction from the print version.
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My role also encompassed covering Fashion Weeks, feature writing, editing and commissioning. I also collaborated closely with junior writers to coordinate the editorial calendar and content planning.
EDITORIAL WORK
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CAN PHOEBE PHILO FIND SUCCESS BEYOND THE 'PHILOPHILES'?
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FASHION WEEK COVERAGE
London Fashion Week Coverage: ERDEM, Simone Rocha, JW Anderson, Roksanda.
